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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

sociale psychologie --- besluitvorming --- intuïtie --- Organization theory --- Social psychology --- Decision making. --- Intuition. --- Besluitvorming --- Intuïtie --- Psychologie --- Besluitvorming. --- Intuïtie. --- Psychologie. --- Sociale psychologie --- Organisatieleer --- Decision making --- Intuition

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316.6 --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33})

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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

Decision making --- Intuition --- #SBIB:15G --- #SBIB:309H021 --- Intuition (Psychology) --- Intuitionalism --- Cognition --- Insight --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Psychologie --- Intra- en interpersonele communicatie --- Intuïtie

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Social psychology --- Causation --- Contagion (Social psychology) --- Context effects (Psychology) --- #SBIB:309H2812 --- 316.6 --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Associations, Contextual (Psychology) --- Context (Psychology) --- Contexts (Psychology) --- Contextual associations (Psychology) --- Contextualism (Psychology) --- Effects, Context (Psychology) --- Social contagion --- Memetics --- Causality --- Cause and effect --- Effect and cause --- Final cause --- Beginning --- God --- Metaphysics --- Philosophy --- Necessity (Philosophy) --- Teleology --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Marketing, consumentengedrag, consumentisme --- Sociale psychologie --- Consumer behavior --- groepsgedrag --- trends --- sociaal gedrag --- consumentengedrag

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Why did crime in New York drop so suddenly in the mid-nineties? How does an unknown novelist end up a bestselling author? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking audiobook, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, children's television, and the early days of the American Revolution for clues about making ideas infectious, and visits market mavens and great salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story and a road map to change, with a profoundly hopeful messagethat one imaginative person applying a well-placed lever can move the world.

marketing --- marketing nieuwe producten --- consumentengedrag --- Social psychology --- Causation --- Context effects (Psychology) --- Contagion (Social psychology) --- E120219.jpg --- Veranderingsmanagement --- 316.6 --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- CDL --- 316 --- Consumer behavior